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Apple recently started promoting their new laptops as the “world’s greenest family of notebooks.“ They began running an ad tonight, which was followed by a new page on their website focusing on the new MacBook, MacBook Pro and MacBook Air, and the highly recyclable unibody enclosure and the mercury and arsenic free components that have been used.

When we redesigned the new Macbook, our designers and engineers set a goal of making not only the greenest notebook Apple ever produced, but the greenest family of notebooks. So every new Macbook has been built using materials that are highly recyclable and free of many harmful substances present in other computers. Apple engineers also designed the software and hardware to work together, in order to maximize energy efficiency and minimize the carbon footprint of the MacBook. Even the packaging was reconsidered and reduced, so there would be smaller boxes to ship and less material to recycle. The result is exactly what we hoped for: the greenest family of notebooks ever made.

The ad focuses on the same issues as the website does.

Greenpeace and other international environmental organizations have criticized Apple’s commitment to the environment in the past, and it is quite nice to know Apple has taken this feedback seriously.

Via [MacRumors]

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