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I recently wrote an article regarding my first impressions on the new Apple 24” LED Display. After writing the article, my representative at Apple gave me a call to let me know Apple had updated the ship date to “7-10 business days.” I had asked him to give me a call about this as I plan to purchase one for myself.

Something strange happened, though. Between the time when he left me the message and when I went online to order the display, the page switched back to displaying “Ships: November.” I quickly called the representative to see if he had any clue what happened.

After a long discussion, I came to the conclusion that Apple made a mistake and must not be shipping the display in 7 to 10 business days, but rather by the end of November. He also informed me, as MacRumors reported on Wednesday, Apple has “end-of-lifed” the 23” Cinema.

While this might not sound like such big news, I believe it is. Apple recently delayed the shipments of the new MacBook Air, and there have been no signs of when the new Apple In-Ear headphones will ship, either. It appears Apple’s shipping dates have overall not been so reliable recently, and I think it might be time for an explanation on Apple’s end.