Appletell

Shaw Wu of American Technology Research is one of the many analysts making predictions on Apple’s third generation version of Apple TV. His predictions remain similar to those of many others: Apple will most likely include digital video recorder functionality (as reported) and will transform the Apple TV that we know into a TiVo-like device, or “real business” instead of just a “hobby,“ as stated by Wu. He estimates that it will only cost Apple $12-$15 extra to add DVR components to Apple TV, but will benefit the company greatly in sales and popularity of the device.

Apple is also said to adopt the new Blu-ray standard, and build it into its future products, specifically Macintosh computers, which can mean a lot for the future of many of Apple’s products, including Apple TV. Wu believes that Apple is in its “final discussions” with Sony regarding adopting the new high definition standard, despite Apple’s current stance which is heavily pushing the HD capabilities of the iTunes store.

If all of these predictions are to come true, Apple is soon to see a huge boom in sales and adoption of its products among consumers. Mostly to benefit is Apple TV, which is currently seeing the least in sales among Apple’s popular products.

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