In almost everything Apple does, they are known for their attention to detail, and perfectionism. This stands true looking at their products, all the way up to their retail stores. A true testament to this is the 5th Avenue Apple Retail Store (otherwise known as “the Cube”) in New York. World Of Apple has a great video on some of the work that went into building the Cube.
Apple had hired WSFilms to document the construction of the 5th Avenue Store since its inception, and the video is now available for everyone to enjoy. The video provides some great insight into just how much work was put into this project. Every little detail from the materials, location, and people was made sure to be perfect.
If you are interested in architecture, construction, or even just Apple, this video is worth your time.
In almost everything Apple does, they are known for their attention to detail, and perfectionism. This stands true looking at their products, all the way up to their retail stores. A true testament to this is the 5th Avenue Apple Retail Store (otherwise known as “the Cube”) in New York. World Of Apple has a great video on some of the work that went into building the Cube.
Apple had hired WSFilms to document the construction of the 5th Avenue Store since its inception, and the video is now available for everyone to enjoy. The video provides some great insight into just how much work was put into this project. Every little detail from the materials, location, and people was made sure to be perfect.
If you are interested in architecture, construction, or even just Apple, this video is worth your time.
Watch [Cube Construction]
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