The Times has said that the 3G iPhone being released by Apple soon could cost as little as £100 in the UK. Analysts have predicted the drop in price due to ineffective marketing strategies such as “network exclusivity deals” in Europe.
Apple had estimated that the iPhone would sell between 500,000 and 600,000 units across the UK and France, but that they have failed to meet this target with just 330,000 sold. Apple could be scrapping the exclusivity deals across Europe and introducing more tempting pricing to try and reach that “10 million iphones sold” goal. So far, the iPhone has only had incredible success in America, with Europe lagging on behind, hence the predictions.
Although analysts say that the iPhone could be sold for as little as €99 across mainland Europe, the slightly higher price for the UK iPhone is due to a two-year-long exclusivity with UK network O2, thereby lacking incentive for competitive pricing. Unlike when the 2.5G iPhone was released, the 3G version is expected to be released to 3G-iPhone-hungry “United Kingdomers” very shortly after the American version is released.
The 3G iPhone is expected to be unveiled during the World Wide Developers Conference on June the 9th, Keep your fingers crossed ... although it’s almost a given.
The Times has said that the 3G iPhone being released by Apple soon could cost as little as £100 in the UK. Analysts have predicted the drop in price due to ineffective marketing strategies such as “network exclusivity deals” in Europe.
Apple had estimated that the iPhone would sell between 500,000 and 600,000 units across the UK and France, but that they have failed to meet this target with just 330,000 sold. Apple could be scrapping the exclusivity deals across Europe and introducing more tempting pricing to try and reach that “10 million iphones sold” goal. So far, the iPhone has only had incredible success in America, with Europe lagging on behind, hence the predictions.
Although analysts say that the iPhone could be sold for as little as €99 across mainland Europe, the slightly higher price for the UK iPhone is due to a two-year-long exclusivity with UK network O2, thereby lacking incentive for competitive pricing. Unlike when the 2.5G iPhone was released, the 3G version is expected to be released to 3G-iPhone-hungry “United Kingdomers” very shortly after the American version is released.
The 3G iPhone is expected to be unveiled during the World Wide Developers Conference on June the 9th, Keep your fingers crossed ... although it’s almost a given.
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