‘08 Apple Back-to-School Promo Biggest Ever?

by Mark Rowland on May 30, 2008 at 08:50 AM

appleeducationpromo

This coming Monday, Apple is expected to announce their 2008 Back-To-School Promotion, and, according to Apple’s senior Vice President Ron Johnson, it is the biggest promotion of its kind “ever”. Specifics on the promo have yet to surface, but the iPod Touch and MacBook Air are probably going to be added to the slew of products to get rebates. If past trends continue into this year’s promo, rebates could be as much as $219 for any qualifying Mac or iPod, with rebates coming in last year and the year before at $199 and $179 respectively. MacNN reports the following:

The expectations are based upon yearly increasing incentives, with last year’s $199 discount covering the cost of a 4GB Nano. In 2006 and 2005, the promotion ran for a $179 rebate, which earned students a 2GB iPod nano and Mini, respective to the years.

The iPhone, iPod Shuffle, Apple TV and Mac Mini are expected to again be excluded from the deals, but all other Mac and iPod models are most likely to be covered by the rebates.

Via [MacNN]

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