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Articles by Doug Berger - View Profile

Apple redesigns site for first time since 2001

by Doug Berger on Jun 12, 2007 at 04:00 PM

Along with the beginning of Apple’s marketing push for Mac OS X Leopard, the company has gone ahead and re-designed their Apple.com to match the crisp new look. The navigation bar takes on a new brushed metal look, and all around things look cleaner. The Apple Store hasn’t really changed really at all, but then again it didn’t really need a face-lift yet. As weird as it sounds, the last time Apple updated their site was back in 2001 when they were marketing the new aqua look of Mac OS X 10.0 Cheetah.

Site [Apple.com]

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Apple to roll out movie rental service this autumn?

by Doug Berger on Jun 11, 2007 at 02:30 PM

The Financial Times is reporting that Apple may be in talks with Hollywood movie studios about launching a movie rental service via iTunes.  A film would cost $2.99 for a 30 day rental, and its Digital Rights Management (DRM) software would allow it to be moved from a computer to at least one other device such as an iPod or the soon to come iPhone.  Movie rentals seem to be the next logical step in getting the Apple TV - and the computer in general - into more living rooms.

At one of Apple’s shareholder meetings, Steve Jobs was asked the question about movie rentals via the Apple TV.  Steve’s reponse was “One never knows.”

One thing that I’d like to see is a subscription service like Netflix or Blockbuster’s TotalAccess that gives you all-you-can-eat access to the movie library.  Now I don’t think we’ll be seeing this service popup at today’s Steve Jobs WWDC keynote, but maybe we’ll see it at next year’s Macworld?

Read [Financial Times] Via [MacRumors]

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