Appletell

In a very interesting article, Apple CEO Steve Jobs spoke with Fortune magazine on a variety of topics. The topics, presented in a slideshow format, include the iPhone, Apple’s connection with the consumer, Apple’s strategy, what drives Apple employees, Apple’s future without him, Apple’s focus, his management style, the benefits of owing their own operating system, the iPod “tipping point,” launching the Apple Store, failing with the Apple TV, and managing through the stock market’s downturn.

The article offers one of the best looks into Steve Jobs’ mind in a while; composed almost entirely of direct quotes from him. The most interesting segments I found were “On whether Apple could live without him,” and “On his management style.” He speaks very honestly about his management style, often described as extremely meticulous and almost dictatorial. He also has seemingly different ideas about how Apple would do without him than most of the Mac community.

I highly recommend this article to anyone who is interested in Apple in any capacity (which you probably are if you’re reading this!)

Read [Fortune]

Yvonne sent us a question asking how long the recently reviewed screen capture software, ScreenFlow, can record for. We asked the screenflow developers, and here’s what they said.

“We don’t know the limit.

“We’ve internally recorded several recordings over 1 hour (recording movies playing on screen so we always have something to record).  These recordings
exported just fine, and we’ve just not tried to go farther.  We assume 99% of folk are never going to go more than the length of a college lecture.  And probably 80% will never go over 2 minutes…

“Our reasoning for doing 1 hour tests was that given how our internal structures work, if we can make it past 36 minutes, we’ve “gone over” the potential gotchas of the internal engine.  So we doubled that to be sure. We also tested to get file sizes greater than 2 gig, which again is another potential gotcha.

“So there is no internal limit on the recording side.

“I’d say “several hours” would be reasonable to expect.

“If you want theoretical limits, they get funny pretty quickly.

“Why?  Well, we do have an internal int32 frame counter.  So after 2147483647 frames, we’d start showing black frames.  Assuming 30 frames per second. That would mean 71582788 seconds worth of frames which is about 2.26 years. I think you’d run out of disk space.

“And the disk space one gets even funnier to start running scenarios on paper with—but that starts to depend on how much motion is on screen and how big the screen is, etc.  So I’m not going to get into it here.

“Really, just [...] fire up the demo and record it for a half hour and make sure it works for them…

“Sometimes the simplest answer is to just see.”