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Lee Clow, creative director of Apple ads, steps down
Lee Clow, the chief creative officer at that ad agency that created Apple’s iconic “1984” ad, as well as the “Think Different” and “I’m a Mac, I’m a PC” campaign, has stepped down from his position at TBWA/Media Arts Lab. The Apple account will be in good hands, however, as the new CCO is “Duncan Milner, executive creative director on Apple and a TBWA alum since 1990.”
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New Get a Mac ad talks about innovations
Apple’s latest Get a Mac ad, PC Innovation Lab, focuses on Microsoft’s innovations…or lack thereof.
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Two new Get A Mac ads target Laptop Hunter Ads
In the ongoing battle between Apple’s Get a Mac ads and Microsoft’s Laptop Hunter ads, Apple has played their next card. Check out the videos after the break.
Apple shoots footage for a new ad with mystery product
Word—according to Sierra Sun—has it that Apple shot footage for an advertisement on Tuesday afternoon at Jax on the Tracks in Truckee, CA. This is a rare act on Apple’s part, considering most of their ads are shot in studio. “Apple found us, they’re trying to show us as a… Continue Reading »
New iPhone ads display file sharing applications and travel
With two new iPhone ads this week, Apple is pushing the file sharing and traveling abilities of the iPhone. In the first ad, entitled “Travel,” that strangely familiar hand and voice details the ability of some applications to help you tour areas of the world or simply find your way… Continue Reading »
New iPhone TV ad shows off video editing capabilities
Apple has a new iPhone TV advertisement that touts the new editing capabilities of the iPhone 3GS. The commercial consists of a person recording a skateboarder, followed by cutting out the end of the video clip where the skateboarder falls. The iPhone user then continues to email the video to… Continue Reading »
New Apple ads tout copy and paste and voice control features
Apple has posted two new iPhone advertisements on their website. This time around, they are touting Voice Control and Cut, Copy, and Paste—two new features on the iPhone that have existed on other phones for plenty of years now. That said, Apple’s implementation of them is once again above that… Continue Reading »
Apple creates another web ad, Microsoft isn’t on the internet yet
Apple, who seems to have a habit of creating news web ads that take over almost every ad spot on the New York Times homepage, is at it again with their “#1 In Customer Experience” ad. This ad shows how a recent survey reveals that Apple is #1 in customer… Continue Reading »
Apple responds to Laptop Hunter ads
In the ongoing battle between Microsoft ads and Apple ads, Apple has played their latest cards: Customer Care, Elimination, and PC Choice Chat. Elimination is clearly a direct blow at Microsoft’s Laptop Hunter ads. In this ad, PC has numerous other PCs behind him and a woman is telling PC… Continue Reading »
New laptop hunter ad even more disgusting
In my ongoing battle against the Microsoft Laptop Hunter ads, Microsoft has given me more reasons to complain with their latest ad. This time around it features a lady named Sheila who is looking for a computer for under $2,000 that will help her with her video editing. She ends… Continue Reading »
Four more Get a Mac ads, the verdict: Apple ads are still better
Apple has released four new Get A Mac ads (which we haven’t seen in a while, I might ad) by the names of Biohazard Suit, Stacks, Legal Copy, and Time Traveler. Like usual, these four ads feature the fun and witty jokes created by Apple’s PR team that help to… Continue Reading »
Apple PR responds to Microsoft laptop hunting ads
By now, you’re probably well aware of what I think about the Microsoft laptop hunter ad campaign. The first one was decent, but the second was absolute trash. It’s nice to see that Microsoft is finally fighting back in the ad wars that Apple has initiated, but I think they… Continue Reading »
New iPhone commercials highlight more useful apps
Apple has created and is now airing three more of their clever iPhone commercials. These three ads are no different than all of the prior ads that showcase some of the most helpful applications available on the iPhone. The first ad is titled “Student,” and shows how the iPhone can… Continue Reading »
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iPhone App Reviews
iPhone Apps. They were great when the App Store was first announced and we could all pick and chose what we wanted, but the number is now overwhelming. Here at Appletell, we'll detail the great iPhone apps we find, and steer you clear from those that aren't worth it even if they're free.
iPhone Game Reviews
As Apple turns the iPhone into one of the most popular gaming devices, the staff of Appletell--gamers and Apple fans alike--are here to help you get the most entertainment value out of your app store purchases.
